Townhouse grows nail salon number to 30 with acquisition of London Grace

The Townhouse brand of nail salons has announced further expansion with the acquisition of 10-strong nail salon group London Grace. 

London Grace has a strong presence across the capital, with 10 salons in Angel, Bank, Belgravia, Canary Wharf, Chelmsford, Clapham, Leicester Square, Marble Arch, Putney and Shoreditch.

Meanwhile, Townhouse currently has 20 salon locations, with 14 of these in located in London.

London Grace was founded in 2015 with the aim of transforming the traditional salon experience by creating social beauty destinations that combined a nail salon, cocktail bar and coffee shop.  

The brand also has a retail collection of nail polish, nail treatments, and manicure and pedicure tools.

Townhouse said it is committed to retaining all the salons and the professionals who have contributed to the brand's renowned reputation, ensuring job security for the London Grace team. 

The London Grace salons will undergo refurbishments to bring them in line with the Townhouse brand and aesthetic. 

In the meantime, London Grace salons will continue to run as normal, and clients will be kept updated on when any changes will occur in their local salon. 

Kirsten Hazell, founder of London Grace, will continue the London Grace retail line and has plans to expand the product range. 

Juanita Huber-Millet, founder and creative director of Townhouse, said, “We are thrilled to extend a warm welcome to the London Grace salons, team members and customers as a wonderful addition to the Townhouse family. 

“This acquisition marks an exciting new chapter in our journey, perfectly aligned with our founding mission to redefine the nail care experience. 

“London Grace has earned acclaim for its excellence in service and we’re looking forward to the future with them as part of Townhouse." 

Hazell commented, “We couldn’t have found a better partner than Townhouse to take care of our amazing team and customers. 

“From the outset, our dream was to create a brand that changed the nail care industry for the better. 

“We are confident that Townhouse shares our vision and values and this acquisition will give us the opportunity to focus on expanding our product range, reaching a broader audience of nail enthusiasts. 

“We truly believe our loyal customers will continue to receive the exceptional service they've come to love." 

What do you think of the acquisition? Let us know in the comments.

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