UK’s most popular beauty and aesthetic treatments revealed
Laser hair removal, builder gel and microblading are among the most searched beauty treatments in the UK according to new data.
The list comes from analysis of TikTok views, hashtags and videos made of beauty and aesthetic treatment-related videos, using Exolyt data and performed by beauty retailer Justmylook.
The most popular beauty and aesthetic treatments in the UK
| Beauty/ aesthetic treatment | Monthly searches |
| Laser hair removal | 90,500 |
| Builder gel / Biab nails | 60,500 |
| Microblading | 49,500 |
| Microneedling | 49,500 |
| Botox | 40,500 |
| Brow lamination | 40,500 |
| Lip filler | 40,500 |
| Buccal fat removal | 18,100 |
| Chemical peel | 14,800 |
| Henna brow | 12,100 |
| Cheek filler | 9,900 |
| Lip blush | 9,900 |
| Morpheus8 | 9,900 |
| Undereye filler | 9,900 |
| Chin filler | 6,600 |
| Vampire facial | 6,600 |
| Dermal roller | 4,400 |
The study also looked at which areas of the country favour which treatments. It found that Greater London is the city searching the most for beauty and aesthetic treatments, with 109,690 online searches in total each month.
Londoners made 400% more monthly searches for their favourite beauty treatment than the West Midlands, which followed in second place.
Greater London residents search 22,200 times each month for “laser hair removal”, the most searched-for treatment in the UK, said Justmylook.
Which beauty treatments are most popular in each area of the country?
| Region | Most Popular Treatment | Search Volume each month |
| Greater London | Laser Hair Removal | 22,200 |
| West Midlands | Laser Hair Removal | 4,400 |
| Greater Manchester | Builder gel / Biab nails | 4,400 |
| West Yorkshire | Laser Hair Removal | 3,600 |
| Hampshire | Laser Hair Removal | 1,900 |
| Essex | Laser Hair Removal | 1,900 |
| Lancashire | Builder gel / Biab nails | 1,900 |
| Merseyside | Builder gel / Biab nails | 1,900 |
| Kent | Laser Hair Removal | 1,600 |
| South Yorkshire | Laser Hair Removal | 1,300 |
Which aesthetic treatments go wrong most often?
In partnership with aesthetic safety body Saveface, Justmylook also investigated 2,824 aesthetic treatment complaints from Saveface’s records of the past year, to find which treatments had the highest complaint rate in 2022, in order to raise awareness of the potential risks.
The findings showed that dermal filler was by far the most complained about aesthetic treatment in the UK in 2022 with 1,948 complaints, followed by botox (677), thread lifts (188), IPL/laser (33) then fat-dissolving injections (29).
Of the 1,948 complaints about dermal fillers, 67% (around 1,300) were about lip fillers, and 12% about cheek fillers.
Which beauty treatments get most complaints?
Separately, Justmylook analysed online data to find out which beauty treatments (as opposed to aesthetic procedures) are the most complained about, looking at the number of online searches across the UK for beauty treatment queries in relation to them going wrong and having bad reactions.
It found facial lasering is the most complained about beauty treatment, followed by microneedling, then laser hair removal, chemical peels, microblading, brow lamination, dermal rollering and henna brows.