Why nail pros should attend “The Event” by Sweet Squared

Sweet Squared’s "The Event" is back for its fifth instalment, with a packed schedule perfect for any nail professional, whether you’re starting out or already have a roster of A-list clients.

With industry-leading keynote speakers and in-depth workshops, the two-day event, on  Sunday, May 21 – Monday, May 22, brings together the industry to celebrate, learn, network and party all under one roof. ​

Guest speakers include CND co-founder and style director Jan Arnold, Sweet Squared co-founders Samuel and Samantha Sweet and celebrity nail tech and business extraordinaire, Liza Smith

The Sunday will see a catwalk spectacular, live DJ, and an evening of partying and street food, whilst the Monday will also see a timetable brimming with nail education and inspiration from the biggest names in the industry. ​

No matter what your nail style, or where you are in your career journey, there are masterclasses, workshops and demos you will learn from and be inspired by!

With nail art creating big business, industry influencer Fee Wallace will be hosting a fast-paced and fabulous nail artistry masterclass. The session will be full of tips and hacks for creating impactful nail designs that are fast and easy to reproduce in a real salon environment, enabling you to return back to your salon filled with fresh ideas and inspiration. ​

Dying to try the builder system taking in the industry by storm? ‘Playtime with Plexigel’ will be an opportunity to get hands-on with CND Plexigel with our highly experienced CND education team. Attendees will experiment with creating the perfect encapsulation and recreation of designs with expert tuition from Sarah Marr and Samantha Birkett-Leigh.  ​

If the business side of the industry is what you would like to learn more about, Liza Smith, CND Education Ambassador of the Year, business mentor and successful salon business owner, will be hosting ‘Salon Owner PHD. The Masterclass on Running a Salon Business’.

The masterclass will unpack the common mistakes salon businesses are making and will draw upon her proven method of achieving personal and financial success.​

“The Event” will take place Sunday, May 21 – Monday, May 22 at The Vox, Birmingham. Tickets are available at sweetsquared.com. ​

Sponsored story in association with Sweet Squared.