UK Spa Association launches ‘A Date For Wellness’ campaign calling for reopening of spas

The UK Spa Association (UKSA) has launched an initiative to urge the Government to urgently provide a reopening date for spas in the UK. 

Supported by Professional Beauty, the body has written an open letter to the Prime Minister, Boris Johnson, calling for a reopening date for spas to be announced. The letter reads:

“UK spa and wellness businesses are global leaders in the emerging wellbeing economy. Their facilities, professionals and suppliers deserve recognition for the wide range of ‘second frontline wellbeing services’ they provide to help people avoid or recover from a number of physical and mental conditions.

“The UK Spa Association (UKSA) has surveyed the industry and found COVID-19 has had a ‘severe’ or ‘significant’ impact on 92% of operators since lockdown started, with 87% having furloughed most staff. 

“30% of spa operations face permanent closure unless they are allowed to reopen in July. The majority have up to 70% of their team in consultation for redundancy, much of which will fall to the government to pay. As each day goes by without a reopening date to work towards, the number of preventable redundancies is rising.” 

The letter urges for a reopening date to be announced, and highlights the strict hygiene measures already undertaken by the industry. The UKSA has also invited the chief medical officer, Chris Whitty, to an inspection of the association’s test sites to show the measures being taken and to prove spas can operate safely.

In addition to the UK Spa Association's chair Adam Chatterley and general manager Helena Grzesk, the letter is signed by Professional Beauty Group's managing director Mark Moloney and head of editorial Eve Oxberry, along with the leaders of all major spa trade publications and event organisers including European Spa, Spa Business, The Good Spa Guie and Spa Life.

How to support the campaign

The UKSA is calling for the industry to write to both the Prime Minister their local MP, and have provided a drafted letter template to personalise with your spa’s details to help vouch for the industry.

You can also show your support by adding the ‘A Date For Wellness’ banner to your Facebook profile picture. Access the banner here and search for ‘A Date For Wellness’, and share the hashtag #SaveOurSpas to your social posts. 

If you’re a salon owner, you can also show your support for Professional Beauty’s #SalonsAreSafe campaign on 3 July.