US male grooming market remains strong
The US male grooming industry continues to grow, despite the recession, according to research by market analyst the NPD Group.
Figures released by the researcher show that sales of men’s skincare products in the US were up by 6% between January and July this year, compared to the same period in 2011.
With revenue from skincare sales today totalling $45.5million (£28.3m), findings show that seven in 10 American men now buy skincare products.
Sun-related skincare sales saw the biggest rise, up 27% on 2011 figures, followed by products for the body at 14%, sets and kits at 11% and hair at 8%.
While increasing by a relatively limited 5%, facial skincare still accounted for an overwhelming 81% of the male market, generating $36.7m (£22.8m) in sales.
NPD Group senior global industry analyst Karen Grant said: “Many men are catching up to women when it comes to embracing the routine of a facial skincare regimen. The double-digit increase in sets and kits, which are often introductory products, is quite promising – leading us to believe that more and more men are conquering the facial skincare frontier.”
The increase is part of a wider growth in the male personal care market, often attributed to the influence of popular culture. US department store sales of male grooming products and appliances grew by 11% between 2010 and 2011, to $964m. (£600m). Nine in 10 American men now use some type of grooming product.
Figures released by the researcher show that sales of men’s skincare products in the US were up by 6% between January and July this year, compared to the same period in 2011.
With revenue from skincare sales today totalling $45.5million (£28.3m), findings show that seven in 10 American men now buy skincare products.
Sun-related skincare sales saw the biggest rise, up 27% on 2011 figures, followed by products for the body at 14%, sets and kits at 11% and hair at 8%.
While increasing by a relatively limited 5%, facial skincare still accounted for an overwhelming 81% of the male market, generating $36.7m (£22.8m) in sales.
NPD Group senior global industry analyst Karen Grant said: “Many men are catching up to women when it comes to embracing the routine of a facial skincare regimen. The double-digit increase in sets and kits, which are often introductory products, is quite promising – leading us to believe that more and more men are conquering the facial skincare frontier.”
The increase is part of a wider growth in the male personal care market, often attributed to the influence of popular culture. US department store sales of male grooming products and appliances grew by 11% between 2010 and 2011, to $964m. (£600m). Nine in 10 American men now use some type of grooming product.
