Utilising industry data to grow your beauty business
According to salon software firm Phorest, 53% of clients follow their regular hair salon or stylist on social media, while 84% follow their regular spa or esthetician.
The company also found that 68% of beauty clients and 54% of hair clients would like to purchase retail products from their salon or spa.
A global force affecting the beauty industry is, of course, the job market. From Phorest research, staff retention is one of the most cited challenges salons are facing. In 2022, 50% of owners in the UK said they had lost over five staff members in the last three years.
Knowing and leveraging this kind of data can help you take your salon or spa to the next level by allowing you to plan ahead and see which areas of your business need more attention or innovation.
The Phorest Strategic Growth Guidebook is packed with insights, tips and strategies from industry experts, to help you identify new opportunities, overcome challenges, and boost your business growth… Whether you're a salon owner, manager or independent stylist, this is a must-read resource to stay ahead of the game!
The Strategic Growth Guidebook invites salon owners to revisit the foundations of their strategy to evolve and grow in 2023. Based on extensive research with industry experts and consumers, it helps salons build their dream client base and increase revenue in the digital age.
From discovering your brand’s “DNA” to methods to diversify revenue, the guidebook also offers case studies from salons across the globe and actionable recommendations, ready to implement in the salon.
“It is important for us to take the time to revisit the fundamentals of our business, especially in an ever-evolving industry,” says Sian Gray, Director of Marketing at Phorest.
Consumer behaviour is forever changing, listening and adapting is key to a successful 2023.”
The Strategic Growth Guidebook is the successor to Phorest’s Industry Trends Guidebook published earlier this year that gives a unique insight into oncoming global trends. From consumer desires to the latest innovation in technology, the guidebook looks at the larger forces shaping the industry and how you can shape your business to meet these demands.
“Phorest has access to a wealth of education, insights and data and this guidebook is the perfect opportunity for us to share this with the industry,” concludes Gray.
