Why it’s time to build a website for your beauty salon

“It can be hard to find new clients. I’ve tried it all: posting on social media, distribute flyers in my local area, and then nothing... The main thing I’ve learned is: having a website makes finding new clients a lot easier,” says Jean-Michel Chalayer, chief executive of salon website specialist Storefront.

“A website gives customers a place where they can learn more about you and then book your services” he continues.

Benefits of having a salon website include:

“It’s been so effective for some of our website clients,” says Chalayer. “Michelle Cabera, who runs mobile beauty business Michelle's Beauty, doubled her customer base in three months after getting a website. And as her new clients booked her online, she stopped spending her evenings booking clients in over Whatsapp.

“If you’re ready to take your business seriously, you need to get a website. Storefront can help you to get started, and you can sign up to Storefront here

“As a bonus, I’m offering to create a professional Google My Business profile for free (worth £99) for anyone who signs up before midnight on Friday, March 18.

“I can’t wait to welcome you to the Storefront community.”

Commenting on her experience using Storefront, Cabera says, “Storefront and my new website is the number-one thing that made my business successful. I would recommend it to anyone who is looking to take their business seriously.”

This is a sponsored post in association with Storefront.

For more advice on how to grow your beauty business online, check out our Business: Marketing & Social Media Live Stage at Professional Beauty London.