Lockdown is making women more skin-confident
With the current lockdown measures, many clients are conducting more video calls more than ever before. However, research from skincare brand Skin Proud, has found that since the coronavirus lockdown many feel more comfortable and confident going make-up free on work and social calls.
According to Skin Proud’s research, 81% of women said they wear make-up four days a week a week on average, and of those make-up wearers, almost a third (32%) would confidently share a bare-faced photo.
However, during the current coronavirus lockdown period, 69% have been wearing less make-up than usual. In fact, more than half have gone to the supermarket make-up free and 28% have done a video call with a friend with no make-up, and a sixth have been on a video call with colleagues with a bare-face.
In the survey, 73% of women feel said that they felt comfortable in their skin and as a result of the lockdown, more than a quarter of adults have felt comfortable looking natural while on video calls and are embracing their blemishes. Meanwhile, over a third (34%) are taking more care of their skin than usual.
However, when it comes to skincare routines, only a quarter of respondents said they wear SPF, just one fifth are exfoliating and just over half 53% said they are moisturising. Additionally, almost one in four women are doing facemasks, over half are cleansing their skin and an eighth are reaching for products with calming ingredients.
“It’s great to see how proud and confident the nation already are – we should all be embracing our skin, because ultimately that is what makes us who we are,” says Nora Zukauskaite, global head of marketing at Skin Proud.