Shortcuts success stories: salon owner and PB columnist Hellen Ward
Published
01st Feb 2018
by PB Admin
Thinking about investing in new software to boost the day-to-day running of your salon but don’t know where to start?
Hellen Ward, Professional Beauty columnist and managing director of Richard Ward Hair & Metrospa in London’s Sloane Square, is a big name in the industry, running a successful hair and beauty business and hosting talks on key industry trends and topics.
In our video, she explains why she opted for Shortcuts software management system, explaining how it helped her manage her salon more efficiently.
Three reasons Hellen Ward chose Shortcuts:
- Time-saving options
“Where Shortcuts has been such a fantastic success with the team is that they can track their day, track where their clients are – that saves us valuable time on the shop floor,” says Ward.
- Helps fill column space
“The most important thing for me is it that it helps [my team] keep on top of how they can fill their white space, how they can upsell their time to sell something to the client which is what I’m asking them to do,” adds Ward.
- It tracks progress and runs analytics for me
“Shortcuts helps me not only run my team but run my day. What I like from it is the back-end side of it, the statistics – I like to look back and find out if we were up or down and why,” explains Ward. “I used to compile all that information by hand but to able to just log on and see it at a glance makes my life so easy.”
Find out more about Shortcuts software here.
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