Excellence and innovation: what World Spa & Wellness Awards judges seek

Published 01st Jul 2024 by Molly Clifford

Quality of treatments, customer service, professionalism, consistently high standards and a commitment to advancing the industry are among the qualities that the World Spa and Wellness Awards judges will be seeking from 2025 entrants.

To ensure a transparent and scrupulously fair scheme, the awards have invested heavily in the judging process. Judges are impartial and award points solely on the basis of the entry they look at, with no value attached to prior reputation or other issues.

Winning an award offers unrivaled recognition that you are at the top of your profession and boosts your profile, giving winners the edge over competitors.

Entries to the 2025 Awards are open. Enter by Friday 12th July to stand out from your competition.

Here's an overview of what judges typically consider:

1. Quality of service

  • Guest experience: How well the spa meets or exceeds guest expectations. This includes the personalisation of services, customer satisfaction, and overall experience.

  • Staff professionalism: The competence, demeanor, and presentation of the staff. Their ability to provide excellent service and maintain professional standards.

2. Facilities and environment

  • Cleanliness and maintenance: The upkeep of the spa facilities, ensuring they are clean, well-maintained, and hygienic.

  • Ambience: The atmosphere and aesthetic appeal of the spa, including design, decor, and the overall environment that contributes to relaxation and wellness.

3. Treatment quality

  • Range of treatments: The variety and innovativeness of treatments offered. This includes traditional, modern, and unique treatments.

  • Treatment delivery: The effectiveness and quality of the treatments provided. This involves the techniques used, the quality of products, and the overall therapeutic benefit.

4. Sustainability and ethics

  • Sustainable practices: The spa's commitment to environmental sustainability, including the use of eco-friendly products, energy-saving practices, and waste reduction.

  • Ethical Standards: Adherence to ethical business practices, including fair labor practices and social responsibility.

5. Management and operations

  • Operational excellence: Efficiency and effectiveness in managing the spa's operations. This includes booking systems, customer service processes, and overall operational management.

  • Training and development: The emphasis on staff training and development, ensuring that employees are well-trained and up-to-date with the latest industry standards and practices.

6. Innovation

  • Innovative practices: The implementation of new and creative ideas in services, treatments, or operations that set the spa apart from others.

  • Technological integration: The use of technology to enhance the guest experience and improve operational efficiency.

7. Customer feedback and reputation

  • Guest reviews: Feedback from guests through surveys, reviews, and testimonials.

  • Reputation: The spa's standing and reputation within the industry and among customers.

8. Business performance

  • Growth and development: Evidence of business growth, innovation, and adaptability in the market.

  • Financial health: The financial stability and performance of the business, though this may be less of a focus compared to service and quality factors.

9. Safety and hygiene

  • Safety protocols: Adherence to safety and hygiene standards, ensuring the health and safety of both guests and staff.

Judges for the World Spa and Wellness Awards look for excellence across a wide range of criteria, including service quality, facility standards, treatment effectiveness, sustainability, management practices, innovation, customer feedback, and safety protocols.

The goal is to identify spas that deliver outstanding wellness experiences and set high standards within the industry.

Gain global recognition and submit your free entry for the 2025 World Spa & Wellness Awards by 5pm on the 12th July 2024. 

Molly Clifford

Molly Clifford

Published 01st Jul 2024

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