With the rise of skinfluencer culture on social media, and conflicting information, it can be difficult for viewers to know what products are suitable for them, with 37% of Gen Z admit to feeling overwhelmed by choice.
Searches for ‘easy skincare routine’ have soared by 1,043%, making it clear to see that people are looking for a simple skincare solution.
The recent study by Tropic Skincare surveyed 2,000 people, and found that when it comes to choosing products, those between 18 and 25 find that affordable pricing is the most important factor of their decision making, with only 18% feeling influenced by TikTok.
Alternatively, 31% of millennials admitted to being influenced.
40% of Gen Z expressed that they were too busy to follow a skincare routine, with 27% not even taking off their makeup at the end of the day.
When it comes to choosing products, those between 18 and 25 find that affordable pricing is the most important factor of their decision making.
The study also found that Gen Z are making skincare mistakes, like one in three (37%) not applying SPF everyday, and 40% not moisturising daily (the most of any age range).
Interestingly, 1 in 4 (23%) Gen Z are looking for products with ‘anti-ageing qualities’ as a priority.
Not only are 38% of Gen Z feel overwhelmed when buying skincare but Tropic’s survey revealed that 1.9 million Gen Z in the UK are spending between £200-£249 on skincare products every year.
However, the study also revealed that half (46%) of Gen Z are expecting to see results from a new skin care product within one week, which could explain why this age group are feeling overwhelmed as unrealistic expectations are being set.