A new study has revealed that 62% of Brits desire to significantly alter elements of their appearance, with only one in five feeling content with their looks.
The research, commissioned by Karidis Clinic and carried out by Independent Media News, surveyed 2,001 UK adults to estimate the effects of beauty standards in the country.
An overwhelming 74% of young women aged 18-24 expressed dissatisfaction with their appearance, and nearly half (45%) are considering the use of dermal fillers and botulinum toxin, driven by the aspiration to look like celebrities and influencers seen on social media.
The research also highlights a troubling trend of photo editing, with 20% of UK adults editing their appearance in at least half of the photos they post online.
This number escalates to over a third (36%) among 18-24-year-olds, and even more strikingly, rises to 43% for those aged 25-34.
The study underscores the growing concern among the general public about social media’s impact on body image and self-esteem.
Over half (51%) of Brits worry about social media’s effect on young people's body confidence, and 44% find it disheartening that society seems to reject individuality.
Additionally, over a quarter (28%) believe that celebrities and influencers should not be allowed to promote cosmetic products online.
Cosmetic surgeon Mr Alex Karidis shared his insights on the findings, stating, “Social media plays a significant role in shaping young people's perceptions of beauty.
“The constant exposure to idealised images of celebrities and influencers creates unrealistic standards that many feel pressured to meet.
“This not only affects their self-esteem but also drives them towards cosmetic procedures to achieve unattainable looks."
Mr Karidis noted a troubling trend towards an idealised "Instagram face", leading to a loss of individual uniqueness and the risks associated with poorly regulated procedures.