Blackheads revealed as most googled skincare concern

A new study has revealed the UK’s most searched skincare questions, with blackhead removal topping the list at nearly 10,000 monthly searches.

The data, compiled by Fat Cow Skincare using search analytics platform Semrush, highlights the most common concerns Brits have about their skin.

Among the top five most searched skincare queries, treatments for eye bags, acne scars, general spots, and dark circles ranked high, reflecting the persistent struggles many individuals face with their skin. 

Leading the way, “How to get rid of blackheads?” saw 9,900 searches per month, showing widespread frustration with clogged pores and the demand for effective cleansing solutions.

Eye bags rank second with 8,100 searches, indicating a strong interest in treatments to reduce puffiness and signs of fatigue.

Acne scars and spots tie at 6,600 searches each, emphasising the continued concern over breakouts and post-inflammatory marks.

Dark circles, with 5,400 searches, further emphasises how the appearance of the undereye area is affecting people.

Additionally, “How to remove dark circles under eyes permanently?” garnered another 4,400 searches, reinforcing the demand for long-term under-eye solutions.

All of these concerns were framed as ‘how to get rid of’ questions, indicating a lack of knowledge and a demand for solutions for skin issues.

Interestingly, simple skincare products like toner seem to still be causing confusion, with ‘what does toner do?’ raked at seven with 4,400 searches.

Interest in active ingredient Salicylic acid’s function landed it with 3,600 searches.

Cellulite appeared twice in the list, at number six asking how to get rid of it, and at 10, asking what it is, indicating a lack of knowledge about the common skin concern.

The research methodology involved filtering search terms related to skincare using key informational queries such as “how,” “why,” “what,” and “does.” Data was ranked by average monthly search volume over the past 12 months, with trend scores applied to account for recent surges in interest.