Agnieszka Żak is a seasoned sales and marketing professional with extensive experience in brand and distributor relationship management, market strategy, and contract negotiation. As the owner of AGICS since 2014, she has successfully led brand-distributor partnerships for luxury skincare brands, developed strategic sales plans, and overseen product launches in collaboration with key industry influencers.
Previously, as Sales & Marketing Director at Euro Fragrance / Oceanic S.A. (2000–2014), Agnieszka played a pivotal role in enhancing brand visibility, implementing impactful marketing campaigns, and training sales teams to drive growth. Her expertise spans retail and professional sales growth, influencer collaborations, and navigating industry trends to foster business success.
Agnieszka will be bringing her industry knowledge and insights to this year’s IMF London, joining an exciting panel of speakers for a session entitled ‘how do you build a successful brand-distributor relationship and how do you avoid getting it wrong?’
Register for your delegate pass to IMF London today.
Insights into Agnieszka Żak and the industry:
What challenges or obstacles did your business face, and how did you navigate them to reach your current position?
One of the biggest challenges was establishing brand credibility in a competitive market. Agnieszka tackled this by focusing on authenticity, customer education and high level service. Adapting to digital trends, especially social media and e-commerce, also played a significant role in overcoming obstacles.
Looking ahead, what aspirations or goals do you have for your business?
Agnieszka aims to expand the distribution nationally, emphasizing sustainability and innovation in the product offerings. She also sees investing in education as a key goal.
Which emerging trends in the beauty and / or hair industry will you be keeping an eye on?
Sustainability and personalized solutions. Additionally, clean beauty continues to shape consumer preferences.
Insights into Agnieszka Żak’s session at the forum:
What practical advice / solutions will you share in the panel?
Agnieszka will discuss key strategies for building strong brand-distributor partnerships, including clear communication, setting mutual goals and creating win-win agreements.
Why do you think this panel is relevant to the industry right now?
The beauty industry is evolving rapidly, with shifts in consumer behavior and the rise of digital commerce. Building strong brand-distributor relationships is more critical than ever to ensure efficient product placement, market penetration, and sustained growth.
How will this panel encourage delegates to build their brand’s success?
By offering proven tactics and expert insights. They will gain a deeper understanding of how to select the right partners and negotiate effectively.
What can delegates expect from this panel?
A dynamic discussion packed with practical advice and industry insights. Delegates will leave with a clear framework for developing successful distributor relationships.
If you could go back in time what would you do again and what advice would you give to your younger self?
Agnieszka’s advice to her younger self would be to be more strategic in contract negotiations, and to always stay adaptable to market changes.
Quick fire questions with Agnieszka Żak:
Why are you looking forward to attending the IMF?
It’s a fantastic opportunity to connect with industry leaders, discover new innovations and engage in meaningful discussions in person.
What do you hope to take away and implement in your business?
Insights on global trends, potential collaborations and new strategies for enlarging the beauty business at the local market.
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Don’t miss out on Agnieszka Żak’s session, plus a whole programme of engaging and insightful panels across IMF London. Register for your delegate pass today.
IMF London runs alongside Professional Beauty London. Ensure you have registered for your free ticket to the show, in order to access the International Manufacturers and Distributors Forum.