International Manufacturers & Distributors Forum

IMF London is taking place on 2-3 March 2025 at ExCeL London. Secure Early Bird rates and book today!

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2025 Speaker Line-Up Coming Soon...

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2025 Delegate Passes are now on sale! Book yours here.


*Below is the 2024 speaker line-up*

At IMF London you will experience a high calibre of industry speakers covering topics such as executing a multi-channel strategy, developing brand-distributor relationships, launching into new markets and much more.

Programme is subject to change.

Entrance Policy: The International Manufacturers and Distributors Forum is taking place at Professional Beauty London. The Forum is for professionals only and a delegate pass is required for entry. Due to the professional nature of the event, nobody under 14 years of age is allowed entry into Professional Beauty London. This includes babies, and prams are also not permitted on the premises. As a busy event, we need to maintain a safe and professional environment for our trade visitors. Thank you for your understanding and cooperation.

Your 2025 Programme is Here

2nd March, 2025

  • Registration and Coffee

    Registration and Coffee



    09:45 2nd March, 2025

  • The road to success: Hear from brand owners and distributors on how to overcome obstacles to building a solid business

    The road to success: Hear from brand owners and distributors on how to overcome obstacles to building a solid business

    The opportunity to interact with brand owners and distributors who have successfully grown profitable businesses ● What are the key steps to building a brand and the pitfalls to avoid? ● What were the elements of running your own business that you completely underestimated? ● If you were starting from scratch today what would you do differently?



    10:30 2nd March, 2025

  • The options for producing your brand: Taking production in house or using contract and own-label suppliers. The challenges and routes to control your success

    The options for producing your brand: Taking production in house or using contract and own-label suppliers. The challenges and routes to control your success

    Hear from both brands and manufacturing experts on how to start your own brand and when or if you should bring production in-house ● Contract manufacturing: the pros and cons of outsourcing ● When to bring production in-house? ● Product development: Where to start with formulation and sourcing?



    11:30 2nd March, 2025

  • Break, networking and visit to Professional Beauty London Exhibition

    Break, networking and visit to Professional Beauty London Exhibition



    12:30 2nd March, 2025

  • Define your market, define your price: Price your products for long term success

    Define your market, define your price: Price your products for long term success

    Adopt a pricing strategy that allows your brand to grow, to expand overseas or move into a multi-channel distribution model. Get the price right for the long term? ● What goes into building the right pricing model across various sales channels? ● Is your pricing model resolute enough for the e-commerce world? ● How do you price for exports? ● When pricing goes wrong: examples of how the wrong pricing strategy can damage a business’s growth plans and future



    14:30 2nd March, 2025

  • Choosing your distributor: Partnering with the brand that’s right for you. How do you build a successful relationship and how do you avoid a messy divorce

    Choosing your distributor: Partnering with the brand that’s right for you. How do you build a successful relationship and how do you avoid a messy divorce

    Building a brand distributor partnership that works for both sides for the long term ● What are the key ingredients to building a successful brand distributor partnership? And what does success really mean? ○ the brand point of view ○ the distributor point of view ● Who invests for success? ● What happens when your brand or distributor partner doesn’t share your vision?



    15:30 2nd March, 2025

  • Close

    Close



    16:30 2nd March, 2025

  • World Spa and Wellness Awards Dinner

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    The Brewery, City of London

    World Spa and Wellness Awards Dinner



    The Brewery, City of London 19:30 2nd March, 2025

3rd March, 2025

  • Registration and Coffee

    Registration and Coffee



    09:45 3rd March, 2025

  • Wholesalers: Where should they fit-in with your distribution strategy. How to partner with the best?

    Wholesalers: Where should they fit-in with your distribution strategy. How to partner with the best?

    Meet our panel of leading wholesalers ● How to get the most out of the relationship: How should brands engage with wholesalers? ● What are wholesalers expectations from brand owners? ● Is it realistic to expect wholesalers to grow your brand? ● How wholesalers can help salons and brands run their businesses better



    10:30 3rd March, 2025

  • Money: Raising finance and positing your business for a sale

    Money: Raising finance and positing your business for a sale

    Meet our panel of financiers and entrepreneurs who successfully sold their business ● What are financiers looking for? ● The various options in raising capital ● How to position your business for a possible sale ● Hear from those who’ve sold their business and what they would do differently



    11:20 3rd March, 2025

  • Break, networking and visit to Professional Beauty London Exhibition

    Break, networking and visit to Professional Beauty London Exhibition



    12:10 3rd March, 2025

  • Going global: When should you plan to launch into new territories, and should you even do it

    Going global: When should you plan to launch into new territories, and should you even do it

    ● What are the key things you need in place to start expanding overseas? ● Where to go first? Identifying the right growth markets for your business ● Finding the right partner for your growth plans: where to look and what should they bring to the table? ● Where exporting goes wrong: Identifying the common mistakes when brands decide to go overseas



    14:00 3rd March, 2025

  • How do professional brands successfully execute a multi-channel strategy?

    How do professional brands successfully execute a multi-channel strategy?

    How do you maximise online and retail without alienating your professional customer? ● Meet on-line and brick-and-mortar retailers and hear what they’re looking for ● How do you adopt a multi-channel strategy without damaging your brand positioning or upsetting your professional customer? ● What is the role of the distributor partner in a multi-channel strategy? ● To what extent can digital help your salon customer?



    14:50 3rd March, 2025

  • All you can ask: Summary of the two days from the conference chairman

    All you can ask: Summary of the two days from the conference chairman



    15:40 3rd March, 2025

  • Close

    Close



    16:00 3rd March, 2025

Programme is subject to change.

 

Entrance Policy: The International Manufacturers and Distributors Forum is taking place at Professional Beauty London. The Forum is for professionals only and a delegate pass is required for entry. Due to the professional nature of the event, nobody under 14 years of age is allowed entry into Professional Beauty London. This includes babies, and prams are also not permitted on the premises. As a busy event, we need to maintain a safe and professional environment for our trade visitors. Thank you for your understanding and cooperation.

IMF London

Find us at Professional Beauty London:
ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL

Forum Opening Times:
Sunday 2 March, 10:00 - 17:00 GMT
Monday 3 March, 10:00 - 17:00 GMT

Entrance Policy: The International Manufacturers and Distributors Forum is taking place at Professional Beauty London. The Forum is for professionals only and a delegate pass is required for entry. Due to the professional nature of the event, nobody under 14 years of age is allowed entry into Professional Beauty London. This includes babies, and prams are also not permitted on the premises. As a busy event, we need to maintain a safe and professional environment for our trade visitors. Thank you for your understanding and cooperation.

For more information on traveling to the venue, please see our Travel & Accommodation page below. You can also check our FAQs page for answers to any additional questions.

IMF London 2025 tickets are live!

The International Manufacturers and Distributors Forum is returning to ExCeL London, taking place at Professional Beauty London on 2-3 March 2025. Book your Delegate Passes below.

Programme is subject to change.

Entrance Policy: The International Manufacturers and Distributors Forum is taking place at Professional Beauty London. The Forum is for professionals only and a delegate pass is required for entry. Due to the professional nature of the event, nobody under 14 years of age is allowed entry into Professional Beauty London. This includes babies, and prams are also not permitted on the premises. As a busy event, we need to maintain a safe and professional environment for our trade visitors. Thank you for your understanding and cooperation.

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