A new distribution partnership aims to widen access to hypoallergenic gel systems and strengthen education for UK nail professionals
HONA, the Welsh-born professional nail brand renowned for its safer, stronger, smarter approach to nail innovation, recently launched an exclusive partnership with Ellisons, one of the UK’s leading professional nail, beauty and hair suppliers.
Founded by Charlotte and Mike Henson, HONA has quickly become one of the industry’s fastest-growing brands, best known for its award-winning hypoallergenic gel systems that are free from common allergens such as HEMA, HPMA, TPO and IBOA.
Through this partnership, HONA’s award-winning hypoallergenic gel systems, alongside a curated selection of the brand’s top-selling nail tools, hand care, and nail art products will all be available at Ellisons.
This includes HONA’s popular True Build, True Foundation and True Sculpt Trial Kits, designed as the perfect introduction to the system, and the new collection Mob Wife.
For co-founder Charlotte Henson, the partnership is especially meaningful:
“Before Mike and I created HONA, I was a salon owner for eight years and would always order my general stock through Ellisons.
“To now see the products that we’ve created available to purchase on their website fills me with such pride.
“Ellisons is a distributor I have known and trusted since my college days, so to be part of it really is special. Ellisons’ heritage and reputation for supporting professionals make them the perfect partner to bring our vision to even more nail techs”
Ellisons customers will benefit from HONA’s blend of innovation, inclusivity, and education, with systems designed to raise professional standards while ensuring both safety and performance.
The brand’s Trial Kits also provide an ideal entry point for technicians looking to experience HONA’s quality before committing to larger orders.
Nadine Meakins, head of trading and digital marketing at Ellisons, commented, “We are delighted to bring HONA to Ellisons. The combination of safer formulations, professional performance and ABT-accredited education makes the brand an invaluable brand for nail professionals, whether just starting out or already established.”
This partnership brings together two businesses that care deeply about their customers, and education is at the heart of everything Ellisons and HONA do.
With training, learning resources and customer care to support the nail tech community, they aim to help professionals to level up their skills and knowledge beyond the sale of products.
HONA is available to shop now at Ellisons.
Lead image courtesy of Bethany Levi Beauty.
This is a sponsored story in partnership with Ellisons.
