You've just finished a flawless facial or fierce set of nails. Your client is thrilled but walks out without the products that helped achieve the look. That’s not just a missed sale. It’s a missed opportunity to support their results.
Most beauty professionals rely heavily on services alone, which can lead to burnout and income caps. But adding retail to your client experience can change the game. Businesses that sell retail can earn up to 30% more annually, with profit margins between 40-60%.
The key? Ditch the sales pitch. The best recommendations are educational, not persuasive. When clients understand how a product supports their goals, they’re 3x more likely to buy, especially when the advice comes from someone they trust: you!
Start small by recommending one or two key items you truly stand behind. Incorporate product tips into consultations and aftercare. No need to stock a massive inventory or use high-pressure tactics. All you need is knowledge, authenticity, and the right systems in place… For example, tech tools can like Vagaro's online shopping cart" can help you sell products in your sleep, 24/7 even when your business hours are closed.
Rethinking retail in your beauty business
Think of retail not as an extra task, but an extension of your service. The appointment may end in your chair, but the results live in their daily routine. By supporting your clients between visits, you’re building loyalty and creating an income stream that keeps working when you’re off the clock.
With a modern, all-in-one tool like Vagaro that integrates inventory, online shopping, scheduling and more, offering retail has never been easier for busy pros. Whether you’re just starting out or looking to grow, platforms like Vagaro can help you streamline the process.
Retail isn’t about selling. It’s about showing up as the expert your clients already trust.
Learn more about how Vagaro’s platform can help you sell more retail, diversify revenue streams and grow your business.
