“Selfie” trend set to drive personalised beauty
The “selfie” trend sweeping across social media platforms is set to make the beauty industry, and more specifically, beauty brands create more tailored, personalised and solution-based products, according to analyst Euromonitor.
Irina Barbalova, global head of beauty and personal care research at Euromonitor believes that as consumers become more preoccupied with their self-image and how they are perceived by the outside world, this will lead to the development of beauty products that are more tailored to the individual consumer.
“Brands have started experimenting already with novel packaging, formulations, scents and textures to help engage and excite the consumers,” she said, in a presentation on “Major Trends Driving the Beauty and Personal Care Industry for 2014".
She said that other areas set to influence product development include all-in-one concepts. Multi-benefit combinations, such as bb and cc creams, will also remain at the forefront of product innovation.
Barbalova also shared new figures from Euromonitor that showed Western Europe outperformed most other regions in 2013 in terms of beauty retail sales. Western Europe saw marginal growth, she said, while all other regions saw decline, except Africa and the Middle East, which saw double-digit growth last year.
