All Eyes on Summer Beauty Trends 2015
A recent study by Nouveau Lashes has revealed that when it comes to lashes, everyone's looking for something different; one woman’s version of the ‘dream lash’ varies significantly from the next, varying between natural to a high-octane glamour. And whilst the desire for great lashes is not a passing trend, the lash looks demanded by clients are driven by fashion.
The Spring Summer 2015 catwalks featured a number of key beauty looks, from graphic to natural, which have all had a major influence on the lash industry. Here’s how lashes can put the finishing touches to this season’s fashion-forward beauty looks:
Purple Haze: The beautiful violets and purple eye make-up looks showcased at Derek Lam and Vera Wang were light, fresh and perfect for summer.
Karen Betts, co-founder of Nouveau Lashes, has won many awards for her lashes and suggests blending strands of purple lashes with a set of natural coloured lash extensions for an effect that’s just like having subtle highlights in your hair. “It’s not as drastic as it sounds,” says Karen “A smattering of coloured lashes adds warmth and interest to the lashes, without standing out. The effect will enhance your eye make-up look and make your eyes pop – whatever their colour.”
Barely There: Many catwalks featured no make-up, make-up looks; Marc Jacobs’ S/S15 models wore no mascara at all.
Bridgette Softley, co-founder of Nouveau Lashes and one of the UK’s leading lash experts says: “LVL Enhance gives natural lashes length, volume and lift for up to six weeks. The colour boost and semi-permanent lift gives you beautiful natural-looking, luscious lashes that leave you looking wide awake and fresh with no mascara needed. Loved by natural beauties Lisa Eldridge and Pixie Lott, LVL requires no maintenance and gives easy & instant results that last.”
Fine lines: Classic flicks featured heavily (or lightly) on the S/S15 catwalks, from Oscar De La Renta to Saint Laurent.
Accentuate a timeless, clean sweep eyeliner look with a well selected & applied set of strip lashes. A set of outer lashes which are exaggerated & longer towards the ends work well for most eye shapes. Steve Douch, MUA and senior technician at Nouveau Lashes says: “It’s a myth that some people don’t suit strip lashes. If you work with your salon to understand the best styles for your eyeshape and learn how to apply with expert help, you can switch between a number of styles that compliment your make-up looks, from day to night. The best bit is it’s actually really easy once you know how to apply them yourself.”
Graphic eyes: The models on the Dior and Fendi S/S15 catwalks showcased graphic leather and satin strips on the eyes, and collections across the board featured wearable & graphic beauty looks.
To compliment a graphic make-up look with lashes, Steve Douch says “If you enjoy an experimental look, we have a range of stunning coloured lash extensions that you can use to create a graphic stripe or a flash of colour towards the edge of the lashes. It’s a bit like having a single nail painted a different colour with a manicure. The effect is beautifully striking and very cool – it takes Avant Garde make-up to the next level.”
Nouveau Lashes is the award-winning brand that’s pioneered the most significant lash treatments in the beauty industry today – including state-of-the art individual extensions and the revolutionary LVL natural lash treatment.
Karen Betts, lash pioneer & Nouveau Lashes co-founder says: “Lashes are not a passing trend, they are, in fact, a beauty essential - and women increasingly want more choice and better results, which is just so exciting for our industry.”
Nouveau Lashes’ has recently introduced its Ultimate Technician Programme, where beauty professionals can master and offer the entire extensive portfolio of the brand’s exclusive treatments. The programme covers ‘Extend’, classic Nouveau Lashes extensions, ‘Express’, formally Let’s Go strip lashes, individual extensions & lash fillers and ‘LVL Enhance’, the brand’s famous semi-permanent natural lash lengthening, volumising and lifting treatment – meaning clients can be confident their technician is trained and qualified to the highest standard in all aspects of lash treatments.
Industry innovator & Nouveau Lashes co-founder Bridgette Softley adds: “Fully understanding the evolving needs & desires of the consumer market is the lifeblood of Nouveau Lashes.”
To find out more, visit www.nouveaulashes.com
The Nouveau Lashes Range Explained
Each Nouveau Lashes treatment starts with a unique consultation to help clients find which of our three treatment types is best suited to them. Plus each treatment can be individually tailored to a desired look – from natural to full-on glamour.
Extend – State-of-the-art individual lash extensions. Applied with Nouveau Lashes exclusive weight-for-weight guidance to each individual natural lash for the ultimate professional finish for up to 8 weeks. Perfect for everyday, holidays and problem lashes (naturally short or inconsistent.)
Express – Depending on the desired look, technicians can apply Nouveau Lashes strip, individual extensions or lash fillers (superior to cluster lashes) for a speedy yet impactful finish that last from one day to two weeks (dependent of style applied). Perfect for special occasions, holidays, a speedy solution or problem lashes (naturally short or inconsistent.)
LVL Enhance – The revolutionary LVL Enhance treatment that stands for length, volume & lift. LVL lifts the natural lashes from the root and incorporates an added colour boost for an overall more natural enhanced look for up to 6-8 weeks. Perfect for everyday, special occasions and holidays, the treatment takes 40 minutes and the results are instant.