Brazil has major influence on global skincare market

Brazil-inspired products have had a major influence on the global skincare market, according to a new report from analyst Mintel.

In fact, 90% of Brazilian-inspired skincare products were launched outside Brazil between August 2013 and July 2014. 16% of the launches inspired by Brazil were found in France, and 14% in the UK. The US followed with 12% and Japan with 10%.

The influence is shown largely on the ingredients list, with products featuring one of four claims: Brazilian, from Brazil, sourced from Brazil or inspired by Brazil.  

Vivienne Rudd, global director of insight, beauty & personal care, at Mintel, said that while Brazil has become an inspiring beauty market in its own right, with an abundance of rich natural ingredients, the “Brazil effect” has also being buoyed by global events.

She added, “The next two years will see the Brazilian influence spread even further and deeper as beauty companies build on the after-effects of the Fifa World Cup and the run-up to the Rio Olympics in 2016.”

However, it still has scope to grow its own market, as only 10% of skincare launches inspired by the Brazilian lifestyle were actually released in Brazil.

Mintel’s research revealed that the Brazilian skincare market is characterised by moisturising and hydrating products at 77%, with products that are dermatologically tested representing 40% of skincare launches in the country. Brightening and paraben-free products were not part of the ten top claims made in the Brazilian skincare market.

Rudd added: “There is clearly scope for more sophisticated claims in the Brazilian market. Dermocosmetics and hybrid products such as tinted sunscreens, sun protecting foundations and multi-tasking BB/CC creams will increasingly use enhanced claims of protection, prevention and personalisation, unlocking the potential of the facial skincare category.”