Daily deals website stops promoting illegal teeth whitening

Leading daily deals site Groupon is cracking down on illegal teeth whitening operators. The company has pledged to only offer teeth whitening services from operators that are regulated by the General Dental Council (GDC).

The GDC is also seeking similar steps from other daily deals websites. The body states that any GDC regulated dental professionals offering deals through Groupon or similar services must assess the patient, obtain a medical history and explain all the treatment options before carrying out any work.

In law, teeth whitening is a dental practise, not a cosmetic procedure and therefore anyone carrying out such treatments must be regulated by the GDC.