Each month Professional Beauty brings you “Insider”, an exclusive round up of salon and spa performance. It’s the easiest way for you to stay in the know.

This month’s instalment of Insider casts an eye back on February, comparing how spas and salons are faring during the cold months in comparison to last year.

“Following a positive start to the year, business For beauty salons continued in the same vein, with more than 75% of you reporting figures better than or equal to February last year.”

The harsh effects of cold weather and central heating on delicate facial skin over the winter months has had a healthy impact on your bottom lines, as facial treatments were keeping you the busiest last season.

While many of you are welcoming new customers as a result of your online marketing activities, word of mouth through existing client recommendations is still overwhelmingly the most common route to new business. This demonstrates that the importance of ensuring customer service is at the forefront of your therapists’ minds when they’re treating clients.”

This is an extract from April’s Professional Beauty magazine. For the full story including a round- up of both spa and nail salon performance as well as expert advice and the very latest industry news read Professional Beauty, out now.

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