Maximise your profits with seasonal events


Hellen Ward, Managing Director of Richard Ward Hair & Metrospa gives some tips on how to market your calendar around seasonal events to maximise your treatment sales.

With the summer season approaching, all those bikini body treatments, from tanning to hair removal will bring more business to salons and spas.

To maximise the benefits it’s important to plan your marketing calendar around seasonal events and offer clients what they need before they realise that they need it.

Looking at the summer season, the main treatments that therapists can promote are:

·      June: Father’s Day – men’s grooming packages, and “Start of the Season” (Wimbledon, Ascot, Ladies Day)

·      July: Pre-holiday MOT – lash and brow tinting, self-tan focus (shorter term, holiday-ready treatments)

·      August: Semi-permanent manicures and pedicures (last minute pre-holiday grooming packages)

Read the full article on page 45 of the May issue of Professional Beauty magazine. If you haven’t subscribed yet, click here to subscribe for only £37 per year or £9.99 for the digital edition.