NEW IDEAL Serums
CARITA capture the essence of anti-ageing with a NEW tailor-made collection of super serums featuring the innovative INNERGY™ complex designed to hydrate, soothe and purify while enhancing skin’s youthfulness. Available at Professional Beauty London, visit CARITA on stand P20 for a full insight.
The technology
Inspired by the latest developments in mitochondrial research, CARITA have created INNERGY™, a revolutionary complex exclusive to the brand which works to reactivate and boost skin energy. Within the skin, Mitochondria plays a vital role as the cell’s energy core, however the ageing process and environment can slow down the efficacy of the Mitochondria, leading to a dull complexion. The ground-breaking technology combines two key active ingredients, stimulating Kombu Extract and protective Sweet Orange, that target the source of youth, effectively treating the first signs of ageing.
KOMBU EXTRACT
- Protects Mitochondrial DNA from damage caused by the environment
- Stimulates the Mitochondrial energy by boosting cellular oxygenation
- Improves the vitality of cells to protect from premature ageing
SWEET ORANGE
- Eliminates free radical damage
- Shields cells from harmful environmental factors
- Delivers long-lasting protection for the cell’s energy core
The collection
The collection features three new serums designed to address specific skin concerns: dehydration, sensitivity and excess oil.
HYDRATATION
Ideal Hydration Lagoon Serum - 30ml, RRP £62
Combining Polynesian Lagoon Water, highly concentrated in essential minerals to rebalance the skin’s natural water content, plus the specially formulated Imperata Cylindrica Complex to lock in moisturise and increase cell energy, this hydrating serum provides immediate, long-lasting and continuous hydration.
SOOTHING
Ideal Douceur Cotton Serum - 30ml, RRP £62
Rich in calming active ingredients, containing Cotton cells, to help reduce inflammation and minimise irritation, this soothing serum calms the complexion and leaves a cashmere-soft appearance.
PURIFYING
Ideal Controle Powder Serum - 30ml, RRP £62
This purifying serum contains Lentil Extract to help reduce excess sebum, tighten pores and strengthen collagen structure for visibly reduced imperfections. The skin appears perfectly clear with a more refined, smoothed and rebalanced texture.
Harnessing over 60 years heritage in specialised treatment expertise, CINETIC™ Lift Expert is a world-first device that combines three futuristic technologies: Micro-currents, LED and Ultrasound. Incorporating NEW IDEAL Serums into the treatment helps to reawaken skin cells and eliminate impurities. In addition, it aids the delivery of active ingredients with the process of Sonophoresis, an advanced technology offering unrivalled, tailored and corrective results for a flawless complexion with enhanced radiance and clarity.
Visit Carita on stand P20 at Professional Beauty London, taking place on 23-24 February at ExCeL London.
If you haven’t confirmed your FREE ticket yet, register here.