New launches from OPI
The US nail giant is launching a host of products for the coming season, including limited-edition lacquers, textured polishes and moisturisers.
Never one to miss out on some fancy dress fun, OPI is launching a Halloween 2013 line of fun shades. Rock Goddess is a limited-edition collection of four mini polishes; sunny Yellopalooza, green Stand in Lime for Days, and scarlet The Drummer is Hot are all vibrant, creamy shades, while pewter Rolling Bones gives a darker edge to spooky nails.
OPI is also adding to its textured polish repertoire with the launch of new shades for its Designer Series collection, formulated with diamond dust. The new addition colours – the Raw Granite for DS shades – have a matte finish. There’s Lapis, a deep sapphire blue, and Pewter, a silver ore.
Two new floral scents mark the latest additions to the brand’s Avojuice Skin Quenchers line. The hand and body lotion containing avocado and aloe extracts is now available in Peony & Poppy and Violet Orchid.
Finally, OPI has launched a new season GelColor range, featuring selected shades from its San Francisco collection in its signature soak-off gel polish. The Bohemians collection features six glossy colours: A-Piers to Be Tan, Dining al Frisco, Peace & Love & OPI, Keeping Suzi at Bay, I Knead Sour-Dough and Muir Muir on the Wall.
Trade prices range from £4.50 to £19.95. Call Lena White on 01923 240010.
OPI will be exhibiting at Professional Beauty’s flagship event (stand I12), taking place on 23-24 February 2014 at London ExCeL. Save the date in your diary and register here for your FREE ticket.