Online bookings up more than 50% in 2013

The value of online bookings for salons and spas rose by more than 50% in 2013, according to the latest data from software company Shortcuts Software.

The figures, shared exclusively with Professional Beauty, showed total value of bookings made online to the company’s salon and spa accounts around the country last year hit £9,052,112, up from £5,902,974 in 2012. This marks an increase of 53.4%, with a total of 250,509 bookings made throughout the year.

The top performing month for the year was November, accounting for more than 10% of the total with £978,691 worth of bookings.