Professional Beauty speaks to beconfiDent

What is the background of the company and what types of products do you sell?

beconfiDent is a leading Global home teeth whitening and Oral Care brand that is taking the UK by storm. beconfiDent launched into the UK in January 2013 and based Cheshire, in the north west of England.

beconfiDent products are designed in Sweden where beconfiDent is the number one brand for Teeth Whitening.

beconfiDent teeth whitening products are completely peroxide free, conforming to the updated Cosmetics Products Regulations September 2012

beconfiDent has a varied range of teeth whitening products to suit every individual’s needs, ranging from traditional kits with whitening gel and mouth trays, handy on-the-go teeth whitening pens to a revolutionary 2 step dual foam whitening system. We also have a range of accessories to complement our products, including mouth trays cases and cosmetic travel cases to keep kits in tip top condition!

Who developed beconfiDent products?

beconfiDent was the vision of Dr Martin Giniger, a well-respected professional within the Dental industry who has recently been referred to in the Wall Street Journal as being "The Thomas Edison of oral health and teeth whitening product innovation”. During his career, he has developed many products that are well known in the market place, such as Colgate Total Toothpaste and Zoom Teeth Whitening, before he took the step to develop and manufacture beconfiDent Peroxide free home teeth whitening.  beconfiDent products are manufactured in Dr Giniger’s FDA approved laboratory in Miami, USA.

What is you’re most popular product and what do you think makes it popular?

The beconfiDent Teeth Whitening Kit is our most popular product. The kit is a 10 day treatment and we guarantee the user will gain visible results in just 1-2 treatments (30 minutes). We designed the kit to contain 3 mouth trays, rather than the usual two supplied with other brands, so you have one spare to use as a trial to moulding the mouth tray for a personal fit or to keep safe in case another is lost or damaged. The kit also includes a tooth shade guide and complete instructions.  

What makes your products special over the competition?

Our products are expertly developed by Dr Martin Giniger and manufactured in his FDA approved laboratory, adhere to all current EU / UK Regulations and whiten your teeth safely yet effectively!

How cost effective are your products when introducing them to a   salon?

The products are extremely cost effective, subject to satisfying our criteria, they are available on 30 days credit terms. 

We supply free marketing material and there are exclusive Professional Beauty North show offers. Take a look at our Professional Beauty profile for current show offers.

Do you provide any extra services, advice or training programmes for   professionals who sell your products in their salons?

We supply free marketing material such as posters and flyers, support from our knowledgeable customer service department which is open 7 days a week, along with  information packs for salon staff to help with sales training. beconfiDent are more than happy to visit your salon to offer advice and help when introducing the products to your business.

Why should salon owners visit your stand at the show?

We find that salon owners like to offer their clients a complete beauty experience. beconfiDent products are an ideal add-on sale to any beauty treatment and can be displayed in the salon, allowing customers to purchase and whiten their teeth in the comfort of their own home. beconfiDent Teeth Whitening is something new and exciting for salon owners to sell.

Are you having anything new on your stand at the show?

All our products are new to the UK! We launched in the UK in January 2013. Dr Giniger is currently working on some very interesting products for beconfiDent, one of them being a flavoured tooth gloss which is gorgeous!

Will you be having any special offers exclusive to the show?

Yes. Our current show offers are:

·       Buy 24 beconfiDent Teeth Whitening Kits and get 24 beconfiDent Teeth Whitening Pens half price

·       Receive 24 FREE beconfiDent Teeth Whitening Pens


With each salon retail purchase, salon owners will receive a complimentary beconfiDent Teeth Whitening kit to try for themselves.

Any other plans for the show?

As we are official sponsors of ‘Face Of The Globe’ beauty pageants we will have some of their beautiful beauty queens helping us out! As we are launching beconfiDent products at the Professional Beauty North show, we will be celebrating with champagne and we would like to invite everyone to join us in our celebration on stand F59.  Look out for a few famous faces joining us also!

What tips would you give salon owners looking to introduce a new line into their salon?

Give beconfiDent a prime location in your salon; on a reception desk or prominent shelving, put the posters in noticeable places such as the entrance door, salon window or where it will be seen when clients are receiving treatments or in the salon waiting room, ensure staff have tried and love the product and are fully knowledgeable about it so they are able to talk to their customers about the brand and the products.

Please tell us any current news or anything which is taking place at the moment outside of show activities

We are very busy at beconfiDent at the moment as there is so much going on. We are sponsors of “Face Of The Globe” beauty pageants where we take our exhibition to the heats all over the UK and also have a spot on the judging panel, which is a great honour and an amazing experience! We have been working with, and advertising in, FACEON magazine and will also be exhibiting with them in the future.  We love our social media and we are very active on Facebook, Twitter, Google Plus, Pinterest, Instagram and LinkedIn.

Professional Beauty North 2013 will be back at Manchester Central on 13-14 October. Visit beconfiDent on stand F59 to see first hand what all the hype is about. Reserve your free ticket here.