Salon Tracker’s step by step guide for salons to build and sustain loyal relationships with clients

Published 26th Jun 2015 by PB Admin
Salon Tracker’s step by step guide for salons to build and sustain loyal relationships with clients
Here at Salon Tracker, we understand how important it is to build and maintain client relationships which is why we offer free set-up, support and updates with our software. Unfortunately, we don’t always get the chance to meet our clients whilst helping them build their business brand. The salon industry, on the other hand, have constant face to face and personal contact with clients. This is the greatest opportunity a business can have to ensure a loyal user base with successful sales, longevity and longstanding business reputation. Here are some tips how you can really build and sustain loyalty taking a walk in customer to a life-long client…
Step 1: Be Sociable
Social skills, enthusiasm and a genuine nature are key to maintaining a client’s loyalty, as is a consistent V.I.P service from entry to exit. Considering this, ‘client notes’ is a popular area; a place to tailor future services to the client i.e. how they take their tea or last appointment conversation. 
Step 2: Re-bookings
Always offer the option to rebook. Salon Tracker prompts every technician to rebook their clients since it encourages loyalty. SMS appointment reminders are also a great way to remind a client that they have rebooked so if they do forget, they are happily reminded to discourage no shows.
Step 3: Social Media
Nowadays, checking your social media feeds is as much inclusive in daily routines as breakfast is, so a business presence is essential. Your social media networks are a great place to personally engage with clients, offer free advice, promote salon offers and get reviews. This is why Salon Tracker have introduced a new Facebook review feature encouraging a client to review their treatment or service. This ensures business expansion and develops a level of trust and transparency in your salon.
Step 4: Refer a friend campaign
Refer a friend campaigns allow potential clients to see your work first hand and gather information on a non-biased view, but you need to encourage clients to promote you first. Salon Tracker has a digital marketing feature built in, so that Salon owners can easily filter their long-standing, best-spending customers in seconds to send your refer a friend campaign out to via either email or SMS.  
Step5: Loyalty campaigns for long-standing clients
Marketing campaigns have the ability to secure new clients, but what about treating your loyal clients?  Salon Tracker software’s marketing tools allow the ability create your own campaigns to treat those dedicated customers. How about a 25% off their next purchase to outshine competitors?
We hope these little tips will help your business grow. If you want to see some of the features mentioned in action, why not come and visit us at Professional Beauty on Stand B35!  It’s sure to be a fun-filled day, with lots of free information, demonstrations and selective special offers!
Salon Tracker will be exhibiting for the first time at Professional Beauty North, on 20-21 September at Manchester Central. Visit them on stand B35. Register for your free ticket here. 
PB Admin

PB Admin

Published 26th Jun 2015

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