Sweet Squared takes on distribution of skincare line

Sweet Squared, UK and Ireland distributor for nail brands CND and Minx, has made its first move into the skincare market via a new deal to distribute skincare brand Tibby Olivier.

Founded by cosmetologist Julieann Parry, Tibby Olivier is an independent manufacturer with potential in the professional market.

Its signature treatments include Shrinking Violet, a body wrap treatment that uses blended essential oils to aid slimming, and Faith Lift, a non-invasive skin lifting system and retail line.

The brand also offers additional skincare based on natural ingredients, including its Peelology range of peels that stimulate collagen. The range of skincare also extends to cleansing balms, hydrating balms and facial masks.

Sweet Squared has taken over distribution from Enhanced Direct.