The 2020 beauty trends you need in your business
Professional Beauty London returns to ExCeL London on October 11–12 this year, with the UK's largest beauty industry gathering featuring more than 800 brands.
Having so much of the industry under one roof makes it the perfect opportunity to spot new trends. We've rounded up just a few of the predicted 2020 trends you can see at the show, as well as some of the brands that will be there to help you adopt these into your business to keep your client offering fresh and up to date.
Colour Clashing Nails
When we caught up with YouTuber and award-winning nail tech, Kirsty Meakin at the end of last year, she predicted some exciting nail art trends for 2020. These included bold colour clashes (particularly hot pink and khaki), frills, ruffles and fringing.
If you're looking to update your nail kit for 2020, you'll have lots of brands to choose from at the show, including Louella Belle, Millennium Nails, Nail Harmony, Nails by Annabel and Pure Nails to name but a few!
Space-inspired Make-up
Outer-space-themed make-up featured in the Pinterest top 100 list of trends for 2020, which will see products like intergalactic purple lip gloss, black lipstick and icy blue eyeshadow grow in popularity.
For MUAs looking for new products to nail this trend, head to stands like Gabrini Cosmetics, Helen E Cosmetics, Jane Iredale and Magpie Beauty.
Conscious Consumption
With online searches for eco-friendly beauty swaps up 172% last year, consumers are looking to move to more sustainable and planet-friendly options when it comes to products.
If you're interested in exploring your options, including vegan, natural and organic, you'll find brands like Emani Vegan Cosmetics and Inika waiting to help you discover how it can work for you and your clients.