US hotel spa profits surge for a second year

For the second year running, the increase in hotel spa profits in the US has outstripped the growth of other sources of hotel revenue, such as food and beverage, according to new industry research. The annual Trends in the Hotel Spa Industry report, published by PKF Consulting USA (PKFC) and incorporating data from 125 hotels and resorts, found that spa department revenue increased by 5% in 2012, compared to a 2.5% rise for food and beverage.

Andrea Foster, vice president and national director of spa and wellness consulting at PKFC, attributed the strong hotel spa growth to a greater national focus on personal wellbeing. “There has been a notable shift to wellness, specifically [when it comes to] taking better care of ourselves for improved health and quality of life, of which spas are an important part,” she said.

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