What’s in a word?

As an industry, we define ourselves by the term wellness, with events such as the Professional Spa & Wellness Convention and the Global Spa & Wellness Summit being testament to this fact. Are we, however, in fact associating ourselves with a word that has no substance or worse, painting ourselves as something we’re not?

In the past few years, wellness has gone mainstream. When I first stared out in the industry over 20 years ago, wellness was a fringe topic. Now it’s fully entrenched in the mainstream, with companies such as General Motors, Nestlé, Google and even Coca-Cola defining themselves as wellness brands. Should we as an industry be associating ourselves with these and similar corporations?

Read the full article on page 28 of the April issue of the Professional Spa and Wellness digital magazine for FREE here, or access the digital magazine by selecting your chosen platform here.