The advantages of using multifunctional platforms in your salon

Q: What are the advantages of using multifunctional platforms instead of single technologies in salon?

Today’s aesthetic and beauty market is becoming a crowded space, so now more than ever you need to think outside the box and work harder to keep your business.

Gone are the days when you could simply list a column of treatments in an advert and wait for the phone to ring. You, your clinic and treatment offering need to stand out from the crowd.

Whether you’re specialising in face or body treatments, you should be passionate in the pursuit of excellence and know how to deliver the best results for your clients’ various indications, and its key to remember that no “one tech” does it all. 

For example, typical indications for the body might be pockets of fat, overall circumference reduction, cellulite or lax skin, and the correct match of technologies here would be cryolipolysis, body HIFU (High Intensity Focused Ultrasound), cavitation, shockwave and radiofrequency.

For the face, indications could be lax skin, poor muscle tone or collagen depletion, so your tools might include radiofrequency, HIFU face, microneedling or LED (Light-Emitting Diode).

The secret to delivering great results is this – whatever your preferred tech for individual indications, layer them to create bespoke face and body treatments that will deliver the best client outcomes. By adopting this approach, you’ll also stand out from the crowd and be non-comparable in the market place. Take it from someone who knows.

Machines are available individually but this can be costly and take up a lot of space. Multi-tech platforms are the future, but ensure the specifications match or exceed what you have identified as gold standard on the standalone devices.

image: ©3D-lipo

Roy Cowley is managing director of machines manufacturer 3D-lipo and has more than 20 years’ industry experience. The company also has a standalone clinic in Leamington Spa.