Aveda, Benefit Cosmetics and Dermalogica make CoolBrands list

Aveda, Benefit Cosmetics and Dermalogica are among the beauty brands that have made the 2015/2016 CoolBrands list.

The list, which has been announced annually since 2001, lists the coolest brands in the UK. The selection is made by an Expert Council of 36 influencers and opinion-formers, as well as 2,500 members of the British public.

Factors such as authenticity, desirability, innovation and originality were taken into account as part of the judging process, which was administered by The Centre for Brand Analysis.

Members of the cross-sector Expert Council include singer-songwriter Ella Eyre, TV presenter Laura Jackson, fashion designers Melissa Odabash and Amanda Wakeley, makeup artist Ruby Hammer and actress Sally Hawkins, among others.

The top 10 brands on this year’s list were Apple, Ray-Ban, Glastonbury, Nike, Netflix, Alexander McQueen, Instagram, Chanel, YouTube and Aston Martin.