Beauty brands join the Plastic Patrol effort for World Clean Up Day
Skincare brand Ren is sponsoring a global clean up effort, Plastic Patrol, for World Clean Up day on September 21.
People from around the globe are encouraged to pick up as much rubbish as possible in large groups that are free of charge to join.
Although Plastic Patrol runs clean ups throughout the year, with more than 200,000 pieces of rubbish logged over 66 countries, its goal for World Clean Up Day is to “double that number in just one day.”
The effort will be tracked through the Plastic Patrol app, which participants will be asked to document their efforts on. The data will help the understanding of types, distribution, amount, and brands of plastic and other waste materials. This can then be relayed to the industry and government so they can implement urgent solutions.
As well as beach and street cleans, events such as paddleboarding, parkour and plogging will be held globally. Ren will be working with Plastic Patrol on September 21, at a paddleboarding cleanup event in Paddington Basin, London.
Ren is just one of many in the industry taking action against environmental issues. Take a look at these eight ways that spas and salons have made their business more eco-friendly.