Customisable skincare to be stepped up this year

Customisable skincare is set to be further developed this year, with “base” products that can be tailored with active additives depending on skin’s needs.

Next generation customisation is one of the formulation trends tipped to be big in 2017 by the Institution of Personal Care Science in Australia.

The update involves a base formula in serum, cream or crème-gel format and various complementary actives that the consumer can add depending on the skin’s needs on any given day, rather than investing in a serum specifically formulated for dehydrated or acne-prone skin, for example. These add-ons will have “easy dispensing units and clear instructions for true customisation and a happy consumer,” said the institute.

It also predicted a ramped up focus on sweat-proof make-up this year, with products expected to hit the market containing film formers for increased longevity during exercise and nights out.