Dermalogica promotes skin-positivity with adult acne campaign #skinindividual

Published 06th Jun 2019 by PB Admin
Dermalogica promotes skin-positivity with adult acne campaign #skinindividual

Dermalogica is the latest beauty brand to join the skin-positivity movement, launching a campaign that aims to reduce the stigma around acne.

The #skinindividual campaign, fronted by acne sufferers Made in Chelsea Star Georgia “Toff” Toffolo, beauty editor Amerley Ollenu and actor Liam Lau Fernandez, is focused on normalising talk on breakouts and scarring through open conversations, as well as using real and untouched images of the celebrities to show that all skin is beautiful. 

“Acne and breakouts affect women and men of all ages, not only teenagers,” says Sally Penford, Dermalogica’s director of education. 

“Research shows that adult acne is caused by intrinsic and extrinsic factors, many of which can be managed. People put extreme pressure on themselves to have flawless and picture-perfect skin. It’s no wonder that they’re struggling with skin confidence.” 

This initiative comes at a poignant time as a third of UK adults have admitted feeling anxious about their body image, while beauty brands HD Brows and Spa Experience have also launched untouched campaign imagery to help spread self-love

Each of Dermalogica’s campaign ambassadors will share their anecdotes of dealing with adult acne as well as give advice on achieving healthy skin. 

“By sharing real skin stories, and celebrating real, unfiltered skin, we hope to help people find skin confidence, knowing that there’s no such thing as ‘perfect’ skin.”  

The campaign coincides with the launch of three Dermalogica products that are targeted at preventing breakouts – Ace Bright Clearing Serum, Age Bright Spot Fader and Clear Start Clearing Defense SPF30. 

Is your spa’s marketing imagery losing you clients? Melissa Evans debates the issue.

PB Admin

PB Admin

Published 06th Jun 2019

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