Editor's letter: growth in the beauty job market
New stats showing that job opportunities are on the rise in the beauty industry shine a light on market growth this month.
And as vacancies have increased so too has employee confidence, with most beauty job seekers now positive about their security and their ability to find work, according to the figures. With treatment services now popping up everywhere from retail stores to airports to ondemand mobile businesses, roles for skilled therapists are certainly expanding. But while demand may be on the up so too are expectations. Retailers need therapists who are as proficient at selling as they are at facials, while employers from every corner of the industry are placing increasing importance on customer service and attitude.
This focus was evident in both Cosmetic Executive Women’s in-depth research into beauty industry employment and also the recent Education Forum, which ran alongside the Professional Beauty North show in Manchester and explored what major employers such as Virgin and Primark are looking for. Find out more about both in the November issue of Professional Beauty magazine.
The most successful employers always say that while you can train staff in new skills, attitudes are tougher to change; so hiring someone that fits your company culture is vital. But what if you still find yourself with a therapist who has great technical ability but poor interpersonal skills? Most managers experience this at some point and employment law consultant David Wright gives some great advice in the November issue.
We also share some tips of the creative kind this month, with inspirational make-up looks for salons to try. From a pretty but contemporary bridal style to an on-trend gold look to prep clients for Christmas, the step-by-steps give plenty of ideas for salon-ready styles. And to stay one step ahead, don’t miss our trend report from the spring/summer 2016 catwalks, which uncovers the hot looks in nails and make-up to help you get ahead with your buying and training.