The elements to include in an express facial
Q: What are the most important elements of a facial to include in an express version?
If you’re thinking about offering express versions of your most popular facials, there are a few key elements you need to include that all clients should experience.
It’s crucial not to overlook the importance of cleansing and exfoliation. Proper cleansing removes damaging impurities that cause dullness, congestion and ageing, and rebalances the skin. Professional exfoliation is the vital step that smooths and provides radiance, while preparing the skin to better absorb the active products that follow.
At Caudalie, we’re known for our facial oils, which are intensive treatments with various effects including nourishment, detoxification and anti-ageing. This element, together with an accompanying facial massage, are included in express treatments to benefit the skin while relaxing the muscles.
A massage with oils is not usually provided in an express facial, although this gives the therapist an opportunity to upsell a full one-hour facial, so it’s worth finding out what exclusive aspects the brand you carry in your business offers in these types of treatments.
An eye product, essence, serum and moisturiser are the key steps for delivering visible results and protecting the skin. It’s best to use fine textures to allow for layering and optimal effectiveness, so the skin will be left soft, radiant, smooth and hydrated.
Your moisturiser should deliver instant results as well as protection from pollution, especially if your clients are city-goers having the treatment on their lunch break.
Tracy Brasenell is UK national sales manager for French skincare brand Caudalie and has more than 20 years’ experience in the spa and beauty industry.