First 'facewalk' catwalk focuses on beauty only

The first "facewalk" event took place this week – a dedicated catwalk focusing only on beauty and make-up rather than fashion. 

Using the traditional fashion catwalk show set up, shopping channel QVC created the facewalk event to showcase new beauty looks in celebration of its June Beauty Month.

The show was set in complete darkness and focused entirely on the 12 models’ faces through carefully placed spotlights with looks ranging from contemporary and classic to extreme.

The models showcased looks with themes including nu wave, flower, geisha, sky and space. The looks were created using products and brands available through QVC including Jemma Kidd, Bobbi Brown and bareMinerals.

Sue Leeson, from QVC said: “We are so used to taking fashion inspiration from the catwalk but this show is all about illustrating the potential of make-up, how it can be applied and adapted as trends evolve. 

Click this link to watch the full facewalk show.