High Definition to branch out into nails, lashes, waxing and skincare

UK brows and make-up brand High Definition is launching into the nail, lash, waxing and skincare markets via its franchise model High Definition Boutique.

As revealed in the November issue of Professional Beauty, the model will allow franchisees to operate a complete turnkey business within a branded salon space supported by High Definition, offering an extensive range of new beauty treatments.

The company has now revealed what its new brand extensions will include. Newly developed High Definition nail, lash and waxing treatments will all be on offer in the franchise salons, as well as a skin treatment menu offering peeling and resurfacing solutions.

The biggest launch for the brand will be its collagen treatment Collagen Wave, which uses ultrasound and radiofrequency to generate collagen and elastin within the deepest layers of the skin. All of the new treatments will be exclusive to the franchise sites and not available to other salons. 

Those who sign up will also have access to the brand’s existing brow treatments and make-up collection.

The company recently announced it was rebranding from HD Brows to High Definition to reflect its plans to launch a wider offering and establish itself “as a major player in the beauty industry”.

Chief executive and co-founder Nilam Holmes-Patel said: “Education, the highest standard of service and quality products are the foundations of the brand and will be prevalent in each and every treatment offered.”