There are some services that clients can be naturally apprehensive about – laser hair removal, for instance. Offering free consultations is a good way to encourage uptake of more serious services. For those really into their alternative therapies, we’ve started offering treatments such as Reiki, chakra cleansing and sound bells therapy in the Metrospa and, once tried, people love the relaxing, feel-good results.
I’m a big fan of complimentary taster sessions for people to experience the treatment without commitment. These entry-level experiences often lead to regular repeat bookings and purchases so it’s often a worthwhile exercise. It’s a bit like holding an open day when you’re selling a house. “Try before you buy” needs to become a familiar mantra in our salon treatment rooms. After all, it’s just like test driving a car.
As Apple founder Steve Jobs famously once said: “people don’t know what they want until you give it to them”, so it’s our job to help our teams lead the process and make new services part of the regular grooming regime.