From slugging to siren eyes, these are TikTok’s biggest beauty trends

Published 27th Jul 2022 by PB Admin
From slugging to siren eyes, these are TikTok’s biggest beauty trends

As TikTok continues to grow in popularity as a search engine, it comes as no surprise that the short form video app remains a powerful force in the beauty industry for trailblazing some of the most popular beauty trends.

New research from WeThrift has revealed this summer’s most searched for beauty trends.

1. Siren eyes

Views: 203.1 million

The ‘siren eyes’ trend is dominating TikTok, with thousands of videos showing how to recreate the sultry eye make-up inspired by Greek mythology.
Credit: TikTok/@daniellemarcan

The trend uses dark eyeliner and eyeshadow to elongate the eye shape for a sultry and sexy effect.

2. Foundation in water

Views: 21.1 million

An unconventional way which apparently adds moisture as well as ensuring your make-up lasts all day, creators have been putting their foundation into water before applying. 

Credit: TikTok/@stxph.h

The viral hack is supposed to give a glow without adding access oil, as well as making your foundation transfer proof.

3. Graphic liner

Views: 1.1 billion

The trend that doesn’t seem to be slowing down is graphic liner, spotted everywhere from your FYP and IG feed to red carpets and concerts. 

Credit: TikTok/@tashimrod

Play with different thicknesses and colours to put your own stamp on the trend.

4. Slugging

Views: 300.9 million

‘Slugging’ involves slathering your face in petroleum jelly as the last step in your beauty routine.

Credit: TikTok/@edwardzo

The trend has been hailed as a miracle by users suffering from spot-prone skin and is said to improve dry and irritated skin whilst leaving an undeniable glow.

5. Bleached brows

As seen on Kendall Jenner, bleached brows are back! 

Credit: TikTok/@roxiluciacameron

If your clients want to try out this trend but are unsure about committing to bleaching their own eyebrows, then create a bleached affect by brushing concealer through the brows with a spoolie for a bleached look without the commitment.

6. Hailey Bieber nails 

Bieber’s ‘glazed donut’ nails are everywhere as nail techs across the world recreate the look, which steps away from bright and bold nail art.

Credit: TikTok/@haileybieber

Bieber shared a TikTok showing exactly how to achieve the mani, which sees a neutral colour thinned with topcoat before a chrome effect powder is buffed on top.


Which trends have you tried? Let us know in the comments...

PB Admin

PB Admin

Published 27th Jul 2022

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