How do I deliver the perfect client consultation?

Want to crack the client consultation code? We’ve got you covered. Learn how to deliver the perfect client consultation and find out why they are important for your clients’ happiness and your business's reputation. 

First things first, what’s the purpose of a client consultation? A consultation allows you to gather information from your client, understand their goals and recommend the right products.

The key to a great consultation is understanding the client’s needs and expectations, which are then recorded and signed off by the customer and therapist. That way, you can both move forward together and are both accountable for the end results. 

Why are client consultations so important for your business?

1. It builds confidence and loyalty

It’s a no-brainer: when you listen to your clients they feel valued, and by giving them the results that they want you can be sure they’ll rebook. Listen actively, read their body language and ask relevant questions to understand exactly what it is they’re looking for.  

2. Protects your reputation 

It only takes one scathing review on social media to damage your brand's reputation. Consultations reduce the likelihood of client complaints and give your staff the opportunity to ask clients about any allergies, sensitivities or health conditions that might impact their treatment. 

Identify and prevent problems before they happen and be sure your client signs off on what you’ve discussed before progressing with the treatment. 

3. Increases retail sales

A client consultation is the perfect time to upsell products and treatments, which will lead to a better bottom line. Remember, it’s not just about the ching-ching, it’s about offering products and services that will make clients feel great about themselves. Win-win. 

4. It keeps client notes up-to-date

By keeping a record of your client’s treatment history, other therapists will be able to take over from you if you’re away. Keep your notes in a handy place where your colleagues can access them.  

Make sure you’re up-to-date on Making Tax Digital and the latest SMS marketing initiatives, which can increase your salon’s retention rates. 

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