Q: How can I entice bridal parties in for tanning?

Tanning has joined the ranks of hair, make-up and nails as a pre-wedding necessity and it’s an ideal treatment for the entire party, to achieve perfect photos.

Promote your services through channels brides use for planning, such as online communities or exhibitions. Becoming a preferred supplier of a certain venue can bring in great referrals.

Multi-booking packages are great for weddings, so include options for the bride, bridesmaids, mother-of-the-bride and groom, with tiered savings – the larger the party, the greater the savings.

Include trial appointments in the cost so all can try their chosen shade and depth of colour before the big day. A gift of homecare products for the bride is also a nice touch.

You’ll need to offer a range of shades to suit all skin tones. A quick way to tell which category a client falls into is to look at the veins on their wrists – green veins indicate the client needs a shade with a golden undertone, blue veins indicate an olive undertone.

Take advantage of the situation to promote your services past the big day wuth loyalty cards and treatment incentives.

Shelley Henderson is a tanning expert for Kissed by Mii and has tanned contestants on the X Factor and Strictly Come Dancing.