How to increase customer retention
Retention is something every salon needs to work on. We all know that existing customers spend on average 43% with us than new customers. Skincare expert and Nimue Brand Ambassador Farrah Fawcett shares three simple things every salon owner can do to boost customer loyalty and retention – sponsored story
Skincare is booming and there is increased competition from the never-ending stream of new products and treatments being presented to consumers online and via social media. Despite this, the hardest thing for any salon is still to get customers to walk through the door, so when they do choose you, it is vital that the experience they have will keep these precious customers coming back.
1. Go for a results-orientated brand
Don’t pick products and treatments that are just trying to cash in on the latest trends. You will just be competing with everyone else jumping on that bandwagon and the thing about trends are that they are constantly changing. Instead, choose a brand that focuses on science and real results. Look for good before and after images and case studies that demonstrate what can be achieved.
2. Keep it professional
Don’t make your job harder than it already is. You are not making customers fall in love with a brand just for them to purchase the products elsewhere. Choose a professional only brand that ensures that they can only get the products they need from you, so they will keep coming back for more.
3. Invest in yourself and keep educating
By developing your skills, you can increase the range of treatments you offer and consumers love to try new things. Offer clients the latest innovation your brand has, keep them engaged and excited. A Nimue salon can easily add on services like microneedling with an investment of only a few hundred pounds. This kind of treatment offers instant results and no down time.
Nimue has events throughout the year where you can experience new treatments for yourself, refresh your knowledge and pick up valuable tips to help you provide better services to your clients and grow your business.
If you want to find out how you can bring Nimue Skin Technology to your salon, register your interest and a member of the team will be in touch.