Insider stats: how the salon market performed in February 2020

Sustainability is the buzzword in the industry as both small and large beauty businesses look to cut down their impact on the environment, according to Professional Beauty’s latest Insider Survey, which gathered data on how beauty salons across the country performed last month (February 2020). 

Many are now looking much more closely at the big brands’ green credentials before stocking them in salon, with a quarter of you (75%) stating that the skincare ranges you use need to be made from sustainably sourced ingredients, and a further 72% wanting them to be encapsulated in recyclable packaging and bottles.  

Plus, just under a third (31%) of your nail techs have also been increasing your salon’s green credentials by recycling old lacquer and gel-polish bottles in a super-sustainable way. 

Meanwhile, they say imitation is the sincerest form of flattery, but for many of you, salon copy cats are a real and profit-impacting issue, with 72% of owners having had their business appropriated by competitors in recent years.

Here’s how the beauty industry performed last month (February 2020). Sign up to take part in our monthly Insider email


February 2020 for UK beauty salons in numbers:


Beauty figures:

How beauty treatment business in February 2020 compared with February 2019:

39% better

44% same

17% worse


How beauty retail business in February 2010 compare with February 2019?

29% better

39% same

32% worse


63% – average treatment room occupancy

75% – want the skincare ranges they use to be made from sustainably sourced ingredients 


72% – have had a competitor salon copy their business


37% – want product houses to invest in refillable systems 


Nail figures:

How nail treatment business in February 2020 compared with February 2019?

31% better

52% same

17% worse


How nail retail business in February 2020 compared with February 2019:

18% better

26% same

56% worse 


32– nail treatments performed on average per week


31%– recycle old nail bottles 

15–20 minutes– is how long, on average, it takes your techs to do an express manicure 

Methodology: Professional Beauty’s Insider salon survey is compiled from a monthly survey of beauty salons. The people who participated represent a cross-section of the industry and were polled by email from February 28, 2020, to March 5, 2020, regarding business for the month to February 29, 2020. The figures given represent the average score for each answer. 

Lead image: ©Primark