Insider stats: how the salon market performed in February 2020
Sustainability is the buzzword in the industry as both small and large beauty businesses look to cut down their impact on the environment, according to Professional Beauty’s latest Insider Survey, which gathered data on how beauty salons across the country performed last month (February 2020).
Many are now looking much more closely at the big brands’ green credentials before stocking them in salon, with a quarter of you (75%) stating that the skincare ranges you use need to be made from sustainably sourced ingredients, and a further 72% wanting them to be encapsulated in recyclable packaging and bottles.
Plus, just under a third (31%) of your nail techs have also been increasing your salon’s green credentials by recycling old lacquer and gel-polish bottles in a super-sustainable way.
Meanwhile, they say imitation is the sincerest form of flattery, but for many of you, salon copy cats are a real and profit-impacting issue, with 72% of owners having had their business appropriated by competitors in recent years.
Here’s how the beauty industry performed last month (February 2020). Sign up to take part in our monthly Insider email.
February 2020 for UK beauty salons in numbers:
How beauty treatment business in February 2020 compared with February 2019:
How beauty retail business in February 2010 compare with February 2019?
63% – average treatment room occupancy
75% – want the skincare ranges they use to be made from sustainably sourced ingredients
72% – have had a competitor salon copy their business
37% – want product houses to invest in refillable systems
How nail treatment business in February 2020 compared with February 2019?
How nail retail business in February 2020 compared with February 2019:
32– nail treatments performed on average per week
31%– recycle old nail bottles
15–20 minutes– is how long, on average, it takes your techs to do an express manicure
Methodology: Professional Beauty’s Insider salon survey is compiled from a monthly survey of beauty salons. The people who participated represent a cross-section of the industry and were polled by email from February 28, 2020, to March 5, 2020, regarding business for the month to February 29, 2020. The figures given represent the average score for each answer.
Lead image: ©Primark