Introducing vitamin A to clients who have never used it before

Vitamin A skincare for clients

Q: How can I introduce vitamin A to clients who have never used it before?

Vitamin A is the single most important molecule you can use on your client’s skin. It plays a vital role in the metabolic processes and DNA activity, influencing up to 1,000 genes. This means it’s responsible for the way cells behave, including how they differentiate into specialist cells and mature into fully functional, healthy cells.

However, it’s important clients understand the different forms of vitamin A and how they affect the skin. The three key types to tell your clients about are:

To avoid reactions, start clients on a low level of vitamin A and build up the dosage – at Environ we use a step-up programme of one (the lowest level) to five. Keep them on the low-level prescription for a minimum of three months and then increase it according to their skin’s response.

If a client experiences a retinoid reaction, common signs being redness and peeling, it means their skin is especially deficient in vitamin A, so they actually need it the most.

Remind clients that this reaction will pass and encourage them to take vitamin A supplements to help skin acclimatise internally as well as externally.

Explain to them that feeding the skin from the inside is just as important as fortifying it from the outside.

Tracy TamarisTracy Tamaris is co-founder of the International Institute for Anti-Ageing (IIAA), which distributes vitamin A-rich skincare range Environ, Jane Iredale make-up and Advanced Nutrition Programme. Tamaris oversees the company’s training strategy.