Making sure clients get the most out of their lash appointments

Q: How can I make sure clients get the most out of their lash appointments?

To ensure clients walk away happy and are hooked on enhancements you need to think about how you can make the experience as enjoyable as possible.

Consultation is key to ensuring you understand clients’ expectations and what you can do to help them achieve their dream lashes. You also need to use products from reputable companies because cheaper options will have an impact on the result and condition of lashes, which will immediately put clients off returning.

Choosing the appropriate lash treatment for the client is the most important way of avoiding disappointment. There’s a wide range of lashes in the industry, which can be daunting for clients, so use your professional opinion to guide them to the right choice. Important questions to ask include: “are the lashes for a special occasion or long-term wear?” And “are your natural lashes in good condition?”

Also, don’t forget to make the client comfortable during treatment. Cover them in a blanket for warmth in the winter months, which will help them relax, and use a pillow, cushion or travel neck pillow to support their head. A knee bolster will also ease pressure on their back.

Aftercare advice is equally essential to ensure clients maximise the results of the treatment. Advise your clients about retail products that will boost the condition, longevity and appearance of their lash extensions.

Clare Stephens is head of training for the Eyelash Design Company, the home of Lash Perfect and Lash FX, and works with national and international customers to maintain the quality of training worldwide.