Mii announces first international distributor

Gerrard International has signed its first international distributor for make-up brand Mii. 

Cofri Cosmetics will be exclusive distributor for the brand in Northern and Southern Ireland. 

Cofri also distributes beauty brands including Smashbox Cosmetics, Ogra, Crabtree & Evelyn and Vani-T.

Cofri managing director Des O’Carroll said: “We have high expectation for Mii and we expect to see it build to 50 to 60 high-end spas and salons over the next two to three years.”

Gerrard International, which itself is the distributor for US nail brand Jessica, manufactures the Mii make-up brand itself and launched it in 2011.

Since launching, Mii has been taken on by 500 spas, salons and mobile therapists in the UK. 

Gerrard International has now also extended the Mii range with the launch of a new tanning line called Kissed by Mii.